Ecommerce development for businesses whose requirements have outgrown a default store configuration.
We build online stores around how a business actually sells - the catalog structure, the pricing rules, the systems that hold inventory and customers, and the checkout paths that matter. On a platform where a platform fits, custom where it does not.
Few projects need all of this. Scope follows from what your catalog, pricing, and order workflow actually require.
Stores built on Shopify, WooCommerce, Magento, Wix, or OpenCart, extended where your requirements exceed what the platform ships with - not replaced because it did not fit on day one.
Bespoke commerce systems for businesses whose catalog model, pricing logic, or order workflow cannot be expressed inside a platform's data model without fighting it at every step.
A storefront built independently of the commerce engine and talking to it over APIs, for teams serving multiple front-ends from one catalog or hitting the ceiling of a theme system.
Connecting the store to ERP, CRM, accounting, warehouse, and fulfillment systems, with the conflict rules decided up front rather than discovered when two systems disagree about stock.
Moving an existing store onto a new platform with products, variants, customers, order history, and URL structure carried across deliberately, and redirects planned as part of the work.
Gateway integration, and checkout changes where a business needs fields, validation, delivery windows, or approval steps that a standard flow does not provide.
Tiered and contract pricing, customer-specific catalogs, minimum order quantities, quote-to-order flows, and the approval steps that wholesale ordering usually requires.
Profiling, query work, and caching strategy for stores where catalog size, traffic, or accumulated third-party scripts have pushed a working configuration past comfortable.
What you get from a store engineered around your operation
We build across five commerce platforms, so the recommendation is not shaped by which one we happen to sell.
Product model designed from how you sell, rather than fitted to a default schema after the fact.
Extension points and structured code, so a platform update does not quietly undo custom work.
The store exchanges data with the systems that run the business instead of being an island staff re-key from.
Profiling and query work before caching, so the underlying problem is fixed rather than hidden.
URL mapping and redirects are scoped into the work, because a migration that loses search visibility has not saved anything.
How the work actually runs, from first conversation through to what happens after launch.
Catalog structure, pricing rules, order workflow, integrations, and the constraints that shape all four.
Platform, extended platform, custom, or headless - argued from your requirements, with the trade-offs written down.
Product model, taxonomy, pricing logic, and where custom code is warranted versus a maintained extension.
Storefront and checkout design informed by how your customers actually buy, not by a theme demo.
Built to the platform's coding standards so the work survives core, theme, and extension updates.
Connecting to the systems that hold inventory, customers, and finance, with defined conflict handling.
Functional, checkout, and cross-device testing, then a controlled cutover with URL mapping and a rollback path.
Post-launch performance and conversion work driven by real traffic rather than assumptions.
Five platforms, each suited to a different combination of catalog size, ownership preference, and how unusual your rules are. Each has its own page covering the work in detail.
This is the decision that shapes cost and maintenance for years, and it is worth making on evidence rather than preference.
For most stores this is the right answer and stays the right answer. A platform you extend carries a maintained upgrade path, a payment and shipping ecosystem, and a security posture you are not personally responsible for.
The middle ground where most real projects live. Custom themes, purpose-built extensions, and integration layers built against the platform's extension points, so a core update does not undo the work.
Justified when the rules a platform cannot express are the rules your revenue depends on - unusual catalog models, pricing that changes per contract, or an ordering workflow that spans several systems before an order is even accepted.
A separate decision from platform-versus-custom. Worth the added build and maintenance cost when several front-ends share one catalog, or when storefront performance is a commercial problem rather than an irritation.
If you would rather form your own view before talking to anyone, our guide to choosing an ecommerce platform works through the trade-offs, and we have written separately on when a custom build is justified over Shopify or WooCommerce.
Headless commerce separates the storefront from the commerce engine. The storefront becomes an application in its own right, talking to the platform over APIs, which means you are building and maintaining two things instead of one. That is a real cost, and it should buy something specific.
It usually does when several front-ends share one catalog, when the storefront experience you need is not reachable inside a theme system, or when page performance is a commercial problem rather than an irritation. Where the requirement is app-like behaviour on mobile without an app store, a progressive web app layer is often the cheaper way to get most of the benefit.
For a single conventional storefront it usually adds build and maintenance cost without returning it, and we will say so rather than sell the more interesting architecture.
The requirements that turn a store build into an engineering project are rarely on the storefront. They are in the rules behind it.
Tiered rates, per-customer contract pricing, volume breaks, and regional tax treatment - ordinary in wholesale and largely absent from default configurations.
An order that has to create a record in an ERP, reserve stock in a warehouse system, and notify a fulfillment partner is a workflow, not a checkout setting.
Quote-to-order flows, purchase-order payment terms, and orders that need internal sign-off before they are accepted rather than after they are paid.
Configurable products, bundles, made-to-order items, and variant structures deep enough that the storefront needs to guide the customer through them.
Inventory, pricing, or customer records mastered in another system, which makes synchronisation and conflict handling part of the store's architecture rather than a plugin setting.
Multi-warehouse routing, delivery windows, split shipments, and the returns handling that follows from all three.
A store that does not exchange data with the rest of the business creates manual work rather than removing it. Orders need to reach finance, stock levels need a single source of truth, and customer records need to match the accounts your team already manages. Each of those is integration work with its own failure modes, and each needs an answer to what happens when two systems disagree.
Where operations run on an ERP, the commerce layer and the ERP are designed against each other rather than bolted together afterwards. Where the surrounding software does not exist yet - portals, pricing engines, internal tooling - that is custom software built alongside the store.
A migration is a data problem before it is a design problem. The mapping between the old model and the new one is where the risk sits.
Moving between hosted and self-hosted commerce, usually because ownership, cost structure, or extensibility requirements have changed. The data model mapping comes before anything moves.
Stores on a platform that is no longer maintained, or where the vendor has changed direction. Business logic worth keeping is rebuilt against the new platform rather than discarded.
Bespoke stores where the maintenance cost has outgrown the benefit of owning every line. Moving onto a maintained platform is often the cheaper long-term position.
Products, variants, customers, and order history move together, and URL structure is mapped before cutover so existing search visibility survives the change.
Stores rarely slow down because of raw traffic. They slow down because of query patterns that were fine at a thousand products and are not at fifty thousand, uncached work on paths that run on every request, and third-party scripts that accumulated one marketing decision at a time.
We profile before changing anything, because a caching layer dropped over an unresolved query problem hides it until the next growth step. What gets measured is agreed before the work starts, so improvement is demonstrable rather than asserted.
Deep technical analysis, architectural case studies, and strategic perspectives from our senior development teams.
When Shopify or WooCommerce is enough, when to extend them, and when complex pricing, workflow or integration rules justify a custom ecommerce platform.
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Related work that often sits alongside this one in the same engagement.